HouseOfApps Logo

Your tools live everywhere.Just not under one roof.

THE PROBLEM

Businesses drown in SaaS.

The average B2B company runs on 15 to 30 different tools. A CRM here. Marketing automation there. An SDR platform. A call intelligence tool. A scheduler. Ticketing. An email builder. A workflow automator. An analytics dashboard.

Each one solves a slice of the work. None of them talk to each other. All of them charge per seat.

The stack gets more expensive every year. Your team spends more time managing tools than working. Your data lives in more places.

“You didn't start your business to be a systems integrator. You shouldn't have to become one.”
tool_stack / fragmented
sync: off
CRM
Email
SDR platform
Call intel
Ticketing
Scheduler
Analytics
Live chat
Docs
Billing
Forms
Automation
Dashboard
15+ tools · none of them talk to each other
0 integrations
WHY NOW

AI changes what's possible.

Previous all-in-one platforms couldn't consolidate the stack because every business function needed its own deeply-built workflow logic. Sales pipelines. Marketing sequences. Support flows. Building all of that natively meant either being shallow across functions or spending decades adding depth.

That's why Zoho ended up with sixty separate apps and Salesforce ended up with disconnected Clouds.

AI-native platforms don't have that constraint. When one agent framework can shape workflows across every business function, one platform can serve them all credibly.

Before

60 apps. Disconnected clouds. Per-seat tax.

Now

One agent framework. Every function. One login.

You don't ship a hundred pre-built pipelines and hope one fits. The platform fits the business.

THE PRODUCT

HouseOfApps is that platform.

One AI-native workspace. Consolidated where the point tools are fragmented. Priced without per-seat penalties. Deployed on Kubernetes in our cloud, or in yours.

TODAY

Your sales & marketing house.

CRM and AI Pulse. AI SDR, AI Caller, and AI Receptionist. Universal Inbox, workflow builder, and a marketing dashboard with AI-search visibility. All working together on one login.

TOMORROW

Every function you run on.

Support and operations workspaces are next. Same foundation, same subscription, same AI-native architecture. The roadmap follows what customers pull us into.

Today · Shipping now
12 live
CRM
AI Pulse
Contact Enrichment
Universal Inbox
AI SDR
AI Caller
AI Receptionist
AI-Search Visibility
SEO Dashboard
Agent Studio
Workflow Builder
Audit & Session Logs
Tomorrow · Roadmap

Roadmap

Support Workspace

Soon

Roadmap

Operations Workspace

Soon
Isometrik AI platform·Kubernetes·Multi-region·SOC2·HIPAA-ready·Isometrik AI platform·Kubernetes·Multi-region·SOC2·HIPAA-ready·

HOW IT FITS TOGETHER

See the whole system as one workflow.

Outbound, inbound, CRM, inbox, and automation aren't separate products — they're connected steps on the same map. Swipe on mobile to walk the system node by node.

WHAT'S INSIDE

Everything your revenue team runs on.

Twelve core capabilities, grouped by how your team actually works.

CRM·AI Pulse·Enrichment·Universal Inbox·AI SDR·AI Caller·AI Receptionist·AI-Search GEO·Marketing·Agent Studio·Workflows·Audit logs·CRM·AI Pulse·Enrichment·Universal Inbox·AI SDR·AI Caller·AI Receptionist·AI-Search GEO·Marketing·Agent Studio·Workflows·Audit logs·

Data layer

Records and intelligence everything else runs on.

3 modules

CRM with Contacts, Companies, Leads

The data model your B2B business actually runs on.

Contact Enrichment

Every new record enriched automatically from multiple sources.

AI Pulse Intelligence

Ask about any contact, company, or lead in plain English.

Outreach & conversations

Every channel your team sells through, unified and AI-assisted.

4 modules

Universal Inbox

Gmail, Outlook, Zoho, and AgentMail — one inbox, AI-triaged.

Universal Inbox

AI SDR

Autonomous outbound sequencing across email and LinkedIn.

AI SDR

AI Caller

Live AI voice conversations with sub-3-second latency.

AI Caller

AI Receptionist

Every inbound call answered in your brand voice. 24/7.

AI Receptionist

Marketing & visibility

Demand creation and how buyers find you in AI search.

2 modules
AI-Search Visibility

Track your brand across ChatGPT, Claude, Perplexity, and Google AI Mode.

SEO & Marketing Dashboard

Analytics, attribution, email builder, and campaign workflows.

Platform & automation

Build, orchestrate, and extend on one foundation.

2 modules

Agent Studio

Build custom multi-agent systems. 55+ tool integrations.

Workflow Builder

Durable workflows with 10+ node types and Human-in-the-Loop.

Compliance built in

Audit Logs & Session Tracking

Immutable audit & session logs for HIPAA and SOC2 compliance. Immutable audit trails, session tracking, and exportable logs. No bolt-on compliance tool.

SOC2HIPAA-readyImmutable logsSIEM export
LIMITED LAUNCH PROGRAM

First 20 customers get white-glove onboarding, free.

We're building HouseOfApps with our first cohort of customers, not for them.

For the first 20 businesses that come onboard, we're waiving all onboarding fees and personally shaping the platform to how your business actually works.

You get $199/month pricing, and we get customers whose businesses shape what HouseOfApps becomes.

Founding cohort still open. Book to see if we're the right fit for your business.

Founding cohort

20

Slots for businesses that help us build the platform, not just use it.

White-glove onboarding

We configure HouseOfApps to how your business actually runs.

$199/mo, locked

Founding rate stays for the life of your subscription.

Shape the product

Your workflows feed directly into what we ship next.

Customer 21+ pays for onboarding separately. Customers 1-20 do not.

HONEST PRICING

No per-seat treadmill. No procurement games.

Three prices. That's the entire commercial story.

Everything included
$199/mo

PLATFORM SUBSCRIPTION

The entire platform. All apps included. Unlimited team seats. Hosting, updates, standard support. No upsells, no premium tiers, no procurement surprises.

$0.10/min

VOICE AI USAGE

AI Caller and AI Receptionist. Flat rate with telephony, STT, TTS, and transcription. No minimum commitment.

BYOK

LLM USAGE

Bring your own Anthropic and OpenAI accounts. Token usage flows to your accounts. We don't mark up model costs.

Versus the stack you're on today.

Real example: a 50-person B2B business running the typical mid-market stack.

Your stack today

$10,290/mo

  • CRM

    HubSpot Sales Pro (50 seats)

    $2,500
  • Marketing automation

    HubSpot Marketing Pro

    $890
  • SDR platform

    Outreach or Salesloft (10 seats)

    $1,500
  • AI SDR agent

    11x or Artisan

    $2,000
  • Call intelligence

    Gong (10 seats)

    $1,500
  • Outbound calling

    Aircall or JustCall

    $500
  • Inbound AI receptionist

    Point solution

    $400
  • Scheduling

    Chili Piper

    $300
  • AI-search visibility

    Profound or Evertune

    $500
  • Workflow automation

    Zapier Team

    $200
Annual total$123,480

HouseOfApps

$199/mo

  • CRM

    Included
  • Marketing automation

    Included
  • SDR platform

    Included
  • AI SDR agent

    Included
  • Call intelligence

    Included
  • Outbound calling

    Included
  • Inbound AI receptionist

    Included
  • Scheduling

    Included
  • AI-search visibility

    Included
  • Workflow automation

    Included
Annual total$2,388

Your savings: $121,092 per year.

Plus every hour your team gets back from managing twelve vendor relationships instead of one.

Monthly delta

-$10,091

Voice usage runs separately at $0.10/minute. LLM usage on BYOK typically runs $100-$500/month for a team this size, billed directly to your Anthropic and OpenAI accounts.

TRUSTED BY

Real B2B businesses running on HouseOfApps.

Consolidating stacks. Shaping the platform to their businesses. Building the roadmap with us.

Reibar Marketing
Carshippers AI
Xqtiv
TrulyFree
ATS Homekraft
eKlugbot.ai
Detailed case studies available on scoping call.
HOW WE WORK

You don't get a login and a wish for luck.

For every HouseOfApps customer, our team shapes the platform to how your business actually runs. Then we stay involved as your business changes.

01Step 01

Discovery workshops

We start with 60-90 minutes understanding your business. What you sell. How your team is structured. What's working. What's frustrating. We do more listening than talking.

Your sales motion mapped. Your ICP defined. Your operational pain points named.

02Step 02

Configuration and shaping

Workshop findings translate into HouseOfApps configuration. What your pipelines look like. What AI Pulse emphasizes. What your AI Receptionist says in your brand voice. What workflows automate what.

This is the work that turns a productized platform into a fitted deployment.

03Step 03

Ongoing dedicated support

Every customer gets a named point of contact on our engineering team. Not a support portal. Not a chatbot. A real person who learns your business, attends your quarterly reviews, and coordinates platform-level changes.

Quarterly business reviews keep the partnership aligned with what matters to you.

COMMON QUESTIONS

What buyers actually ask before booking a call.

If your question isn't here, book the call and ask.

THE PRODUCT

HouseOfApps is an AI-native platform that consolidates the software your B2B business runs on. It ships today with CRM, AI Pulse, AI SDR, AI Caller, AI Receptionist, Universal Inbox, workflow builder, marketing dashboard with AI-search visibility, Agent Studio, and email builder. Support and operations workspaces are on the near-term roadmap.
B2B businesses in the 20 to 500 employee range that are drowning in SaaS sprawl — running 15+ tools that don't talk to each other, paying per-seat for each, and losing time managing vendors. Common verticals: distribution and wholesale, real estate and construction, staffing and hiring, professional services, B2B commerce.
AI Pulse synthesizes information across every source on the platform — CRM records, call transcripts, emails, meeting notes, workflow events — and returns answers to natural-language questions with citations back to source records. Organization-level prompt templates configured during onboarding shape how it briefs your team on Contacts, Companies, and Leads.
Google Workspace (Gmail), Microsoft Outlook (Outlook.com, Microsoft 365, Exchange), Zoho Mail, and AgentMail for AI-generated outbound. Custom IMAP/SMTP for any other provider.
The marketing dashboard tracks your brand mentions across ChatGPT, Claude, Perplexity, Google AI Mode, and Google AI Overviews. Daily monitoring on priority queries, competitor share-of-voice benchmarking, and Page Doctor recommendations for pages that aren't being cited.
Trigger, Agent, Router/Conditional, Tool, API, Wait, Loop, and Human-in-the-Loop. Workflows are durable — they survive server restarts, network failures, and API timeouts. Every step is logged and recoverable.
For most mid-market B2B businesses, yes. HouseOfApps ships the CRM, marketing automation, SDR platform, calling tools, and workflow engine that HubSpot and Salesforce split across multiple products. Larger enterprises with heavy Salesforce dependencies may prefer HouseOfApps as an AI-native front layer with Salesforce as the system of record.

PRICING

$199/month flat for the platform subscription. $0.10/minute for voice AI usage. LLM usage is BYOK — you bring your own Anthropic and OpenAI accounts.
Per company. Unlimited seats.
No. Voice usage and LLM usage are transparent pass-throughs. No upsells, no premium tiers, no procurement games.
Founding customer pricing is locked at $199/month for the life of your subscription, as long as you remain active. We reserve the right to adjust pricing for new customers as the product matures, but existing customers keep their rate.
Depends on call volume. Rough guidance: a team making 500 calls per month at 4 minutes average is about $200/month. Scales linearly with usage.
Rough guidance for a 20–50 person team: $100–$500/month across Anthropic and OpenAI, billed directly to your accounts under BYOK. Larger teams scale up proportionally.

DEPLOYMENT AND SECURITY

Standard deployment: your dedicated environment on our Kubernetes infrastructure across multiple availability zones. Self-hosted middleware option: HouseOfApps middleware in your AWS, GCP, or Azure account.
Yes. The middleware can be deployed to your cloud account. The Isometrik AI core stays on our infrastructure regardless.
SOC2, HIPAA, and GDPR-ready architecture. Formal SOC2 certification is in progress. HIPAA deployment is available for healthcare-adjacent businesses.
TLS 1.3 in transit, AES-256 at rest. BYOK encryption available.

ONBOARDING AND SUPPORT

Founding customer onboarding: typically 4–6 weeks to production, with active tuning for 90 days. Standard onboarding for customers 21+: scoped per project, typically 3–8 weeks.
No. Onboarding includes team training, the platform is designed for non-technical revenue teams from day one, and configuration and customization are done by our team.
Every customer gets a dedicated engineering point of contact. Not a support portal. Not a chatbot. A real named person who learns your business.

THE COMPANY

HouseOfApps is built by Isometrik AI — the AI platform arm of Appscrip, a 17-year-old digital product engineering company shipping enterprise software since 2009. Same engineering team, applied to AI.
Yes. Real team. Real customers. Real revenue. Engineering-funded through Appscrip's ongoing operations, well-capitalized for sustainable growth.
Global team with offices in India and the United States.
THE BOTTOM LINE

The question isn't which CRM wins the bakeoff.

It's whether you keep paying twelve vendors to solve one problem, or whether it's time to move into the house.

Book a scoping call. 60 minutes. We map your current stack, define what moves to HouseOfApps first, and show you what a transition actually looks like.

One AI-native platform$199 a monthNo per-seat pricingDeploy where you need it

Your stack today

HubSpot
Gong
Outreach
Aircall
Zapier
11x
Chili Piper
Profound
Salesloft
JustCall
Artisan
Zoho

One house

HouseOfApps

$199/mo flat · no per-seat tax