$199/month flat·No per-seat pricing·BYOK for LLM·Deploy on our cloud or yours
Platform Core Layers
Layer 01
CRM
Contacts, Companies, and Leads with pipelines, timelines, and activity from every channel.
PipelinesTimelinesAccess control
REAL B2B BUSINESSES ALREADY ON HOUSEOFAPPS
THE PROBLEM
Businesses drown in SaaS.
The average B2B company runs on 15 to 30 different tools. A CRM here. Marketing automation there. An SDR platform. A call intelligence tool. A scheduler. Ticketing. An email builder. A workflow automator. An analytics dashboard.
Each one solves a slice of the work. None of them talk to each other. All of them charge per seat.
The stack gets more expensive every year. Your team spends more time managing tools than working. Your data lives in more places.
“You didn't start your business to be a systems integrator. You shouldn't have to become one.”
CRM
Email
SDR platform
Call intel
Ticketing
Scheduler
Analytics
Live chat
Docs
Billing
Forms
Automation
Dashboard
15+ tools · none of them talk to each other
WHY NOW
AI changes what's possible.
Previous all-in-one platforms couldn't consolidate the stack because every business function needed its own deeply-built workflow logic. Sales pipelines. Marketing sequences. Support flows. Building all of that natively meant either being shallow across functions or spending decades adding depth.
That's why Zoho ended up with sixty separate apps and Salesforce ended up with disconnected Clouds.
AI-native platforms don't have that constraint. When one agent framework can shape workflows across every business function, one platform can serve them all credibly.
You don't ship a hundred pre-built pipelines and hope one fits. The platform fits the business.
THE PRODUCT
HouseOfApps is that platform.
One AI-native workspace. Consolidated where the point tools are fragmented. Priced without per-seat penalties. Deployed on Kubernetes in our cloud, or in yours.
TODAY
Your sales & marketing house.
CRM and AI Pulse. AI SDR, AI Caller, and AI Receptionist. Universal Inbox, workflow builder, and a marketing dashboard with AI-search visibility — all working together, all shipping with the platform, all on one login.
TOMORROW
Every function you run on.
The platform is designed to grow. Support and operations workspaces are next — same foundation, same subscription, same AI-native architecture. Beyond that, the roadmap follows what our customers pull us into, not a vendor pitch.
TODAY · SHIPPING NOW
CRM
AI Pulse
Contact Enrichment
Universal Inbox
AI SDR
AI Caller
AI Receptionist
AI-Search Visibility
SEO Dashboard
Agent Studio
Workflow Builder
Audit & Session Logs
TOMORROW · ROADMAP
Support Workspace
Operations Workspace
Coming next…
Isometrik AI platform·Kubernetes·Multi-region·SOC2·HIPAA-ready
HOW IT FITS TOGETHER
See the whole system as one workflow.
Outbound, inbound, CRM, inbox, and automation aren't separate products — they're connected steps on the same map. Scroll to walk the system node by node.
WHAT'S INSIDE
Everything your revenue team runs on.
Twelve core capabilities, all working together on one platform.
The core of HouseOfApps is a CRM built for how B2B actually sells. Contacts, Companies, and Leads as first-class objects with configurable pipelines, custom fields, and activity timelines auto-populated from every conversation.
WHAT YOU GET ON DAY ONE
Contact detail view with complete activity timeline across every channel
Company view with all contacts, combined activity feed, and deal history
Leads pipeline with source attribution and configurable qualification workflows
Contact Lists — static, dynamic (rule-based), and smart (AI-classified)
Role- and attribute-based access control at the data layer
Auto-conversion from Lead to Contact + Deal when qualification triggers fire
Ask AI Pulse in plain English what you need to know. It synthesizes from every source of truth on the platform — CRM records, call transcripts, emails, meeting notes, workflow events — and returns an answer in seconds with citations back to the sources.
WHAT YOUR TEAM ACTUALLY ASKS
“Brief me on Greenwich Interiors before my 10 AM call”
“Which of my accounts haven't ordered in 60+ days?”
“Show me every deal where the champion changed roles”
Organization-level prompt configuration: your admin tunes the master briefing templates for Contacts, Companies, and Leads during onboarding — adjustable anytime.
IMAGE 6 · AI Pulse briefing with inline citations to source records · 1000×600
Every new Contact and Lead is enriched automatically the moment they enter your CRM. No manual research. No paying for a separate enrichment tool.
WHAT GETS ENRICHED
Email verification, phone discovery, and LinkedIn profile matching
Work history, career trajectory, and recent role-change detection
Company firmographics — size, industry, funding, tech stack, hiring signals
Confidence scores per field, with scheduled or on-demand re-enrichment
Every email account, one unified inbox. AI classifies every incoming email by priority, intent, and sentiment, then attributes it to the right CRM record automatically.
INTEGRATIONS THAT SHIP
Google Workspace, Microsoft 365 / Outlook / Exchange, Zoho Mail
Your top-of-funnel outbound engine. AI SDR researches every prospect, writes genuinely personalized messaging, and runs multi-channel sequences across email and LinkedIn — then classifies replies and hands warm conversations to your reps.
WHAT AI SDR RUNS
Prospect research pulled from enrichment plus live web signals
Personalized copy written per prospect — not spun templates
Multi-channel sequencing across email and LinkedIn with smart timing
Reply classification: interested, objection, not now, unsubscribe
Automatic warm handoff to a human rep at qualification triggers
AI Caller handles live phone conversations with sub-3-second latency — loading context before the call, taking real actions during it, and processing structured outcomes after.
Pre-call: load CRM context, pull dynamic variables, verify compliance and time zones
During-call: book meetings via Cal.com, look up live data, warm-transfer to humans
Voice usage priced at $0.10/minute — includes all telephony infrastructure.
IMAGE 9b · AI Caller live call — real-time transcription + account context · 1200×500
Your business phone answered. Sales inquiries, support questions, general calls — handled 24/7 in your brand voice, all attached to the right CRM record.
Sub-1-second answer time, real conversation — not IVR menus
Answers from your RAG knowledge base with retrieval-grounded responses
Books appointments mid-conversation, warm-transfers with full context
Multi-tenant API: one REST call provisions a fully-configured Receptionist with its own number, knowledge base, and actions — scale to thousands of concurrent inbound agents.
Track how visible your brand is inside AI answers. Buyers ask ChatGPT and Claude for recommendations before they ever click a Google result — this tells you whether you show up.
AI-SEARCH VISIBILITY (GEO)
Brand mention tracking across ChatGPT, Claude, Perplexity, Google AI Mode & Overviews
Citation frequency — which of your pages get pulled as sources
Competitor share-of-voice benchmarking and sentiment on how AI describes you
Page Doctor — specific, per-page fixes for why AI engines aren't citing you
IMAGE 11 · AI-search visibility — mentions across engines + share-of-voice + Page Doctor · 1000×600
The marketing dashboard your team lives in — traditional web and campaign analytics alongside the tools to act on them, all wired to your CRM.
MARKETING & SEO CORE
Website analytics with page-level performance and Google Search Console integration
Multi-touch attribution across every channel
AI-generated marketing insights on what's working this week
Drag-and-drop email builder with real CRM-personalized dynamic content
Workflow-triggered sends, A/B testing, deliverability monitoring, and reply attribution
Everything else on the platform runs on Agent Studio. Build custom multi-agent systems visually — no code required for standard use cases — and expose every one as an API.
Wire agents and tools into durable, end-to-end workflows with 10+ node types — including Human-in-the-Loop nodes for the decisions that need human judgment.
Durable execution: workflows survive server restarts, network failures, and API timeouts. Every step is logged, recoverable, and chainable into reusable sub-flows.
Provable compliance, built in. Every action and every session is recorded to an immutable, tamper-evident log — the audit trail HIPAA and SOC2 require, with no bolt-on tool.
HIPAA & SOC2 READY
Full audit trail — every create, read, update, delete with actor, timestamp, IP, and before/after state
User session logs — login/logout, device, IP, session duration, and failed-attempt tracking
PHI/PII access logs with purpose-of-access capture and break-glass access alerts
Immutable, tamper-evident storage; exportable to CSV, JSON, or your SIEM
First 20 customers get white-glove onboarding, free.
We're building HouseOfApps with our first cohort of customers, not for them.
For the first 20 businesses that come onboard, we're waiving all onboarding fees and personally shaping the platform to how your business actually works. Discovery workshops. Custom workflow configuration. Integration with your existing tools. Brand voice tuning. Direct access to our engineering team.
You get $199/month pricing, and we get customers whose businesses shape what HouseOfApps becomes.
Customer 21 pays for onboarding as a separate engagement. Customers 1–20 don't.
The entire platform. All apps included. Unlimited team seats. Hosting, updates, standard support. No upsells, no premium tiers, no procurement surprises.
$0.10/min
VOICE AI USAGE
AI Caller and AI Receptionist at ten cents a minute. Flat rate. Includes telephony, speech-to-text, text-to-speech, and transcription. No minimum commitment.
BYOK
LLM USAGE
Bring your own Anthropic and OpenAI accounts. Token usage flows to your accounts — we don't mark up model costs. Complete transparency. You control the spend.
WHAT THIS ACTUALLY COSTS YOU
Versus the stack you're on today.
Real example: a 50-person B2B business running the typical mid-market stack.
FUNCTION
CURRENT TOOL
MONTHLY
HOUSEOFAPPS
CRM
HubSpot Sales Pro (50 seats)
$2,500
Included
Marketing automation
HubSpot Marketing Pro
$890
Included
SDR platform
Outreach or Salesloft (10 seats)
$1,500
Included
AI SDR agent
11x or Artisan
$2,000
Included
Call intelligence
Gong (10 seats)
$1,500
Included
Outbound calling
Aircall or JustCall
$500
Included
Inbound AI receptionist
Point solution
$400
Included
Scheduling
Chili Piper
$300
Included
AI-search visibility
Profound or Evertune
$500
Included
Workflow automation
Zapier Team
$200
Included
Monthly total
$10,290
$199
Annual total
$123,480
$2,388
Your savings: $121,092 per year.
Plus every hour your team gets back from managing twelve vendor relationships instead of one.
Voice usage runs separately at $0.10/minute — for a team making 500 calls/month averaging 4 minutes, that's ~$200/month. LLM usage on BYOK typically runs $100–$500/month for a team this size, billed directly to your Anthropic and OpenAI accounts under your control.
TRUSTED BY
Real B2B businesses running on HouseOfApps.
Consolidating stacks. Shaping the platform to their businesses. Building the roadmap with us.
Detailed case studies available on scoping call.
HOW WE WORK
You don't get a login and a wish for luck.
For every HouseOfApps customer — founding and beyond — our team shapes the platform to how your business actually runs. Then we stay involved as your business changes.
01
Discovery workshops
We start with 60–90 minutes understanding your business. What you sell. How your team is structured. What's working. What's frustrating. We do more listening than talking.
Your sales motion mapped. Your ICP defined. Your operational pain points named.
02
Configuration and shaping
Workshop findings translate into HouseOfApps configuration. What your pipelines look like. What AI Pulse emphasizes. What your AI Receptionist says in your brand voice. What workflows automate what.
This is the work that turns a productized platform into a fitted deployment.
03
Ongoing dedicated support
Every customer gets a named point of contact on our engineering team. Not a support portal. Not a chatbot. A real person who learns your business, attends your quarterly reviews, and coordinates platform-level changes.
Quarterly business reviews keep the partnership aligned with what matters to you.
COMMON QUESTIONS
What buyers actually ask before booking a call.
If your question isn't here, book the call and ask.
THE PRODUCT
HouseOfApps is an AI-native platform that consolidates the software your B2B business runs on. It ships today with CRM, AI Pulse, AI SDR, AI Caller, AI Receptionist, Universal Inbox, workflow builder, marketing dashboard with AI-search visibility, Agent Studio, and email builder. Support and operations workspaces are on the near-term roadmap.
B2B businesses in the 20 to 500 employee range that are drowning in SaaS sprawl — running 15+ tools that don't talk to each other, paying per-seat for each, and losing time managing vendors. Common verticals: distribution and wholesale, real estate and construction, staffing and hiring, professional services, B2B commerce.
AI Pulse synthesizes information across every source on the platform — CRM records, call transcripts, emails, meeting notes, workflow events — and returns answers to natural-language questions with citations back to source records. Organization-level prompt templates configured during onboarding shape how it briefs your team on Contacts, Companies, and Leads.
Google Workspace (Gmail), Microsoft Outlook (Outlook.com, Microsoft 365, Exchange), Zoho Mail, and AgentMail for AI-generated outbound. Custom IMAP/SMTP for any other provider.
The marketing dashboard tracks your brand mentions across ChatGPT, Claude, Perplexity, Google AI Mode, and Google AI Overviews. Daily monitoring on priority queries, competitor share-of-voice benchmarking, and Page Doctor recommendations for pages that aren't being cited.
Trigger, Agent, Router/Conditional, Tool, API, Wait, Loop, and Human-in-the-Loop. Workflows are durable — they survive server restarts, network failures, and API timeouts. Every step is logged and recoverable.
For most mid-market B2B businesses, yes. HouseOfApps ships the CRM, marketing automation, SDR platform, calling tools, and workflow engine that HubSpot and Salesforce split across multiple products. Larger enterprises with heavy Salesforce dependencies may prefer HouseOfApps as an AI-native front layer with Salesforce as the system of record.
PRICING
$199/month flat for the platform subscription. $0.10/minute for voice AI usage. LLM usage is BYOK — you bring your own Anthropic and OpenAI accounts.
Per company. Unlimited seats.
No. Voice usage and LLM usage are transparent pass-throughs. No upsells, no premium tiers, no procurement games.
Founding customer pricing is locked at $199/month for the life of your subscription, as long as you remain active. We reserve the right to adjust pricing for new customers as the product matures, but existing customers keep their rate.
Depends on call volume. Rough guidance: a team making 500 calls per month at 4 minutes average is about $200/month. Scales linearly with usage.
Rough guidance for a 20–50 person team: $100–$500/month across Anthropic and OpenAI, billed directly to your accounts under BYOK. Larger teams scale up proportionally.
DEPLOYMENT AND SECURITY
Standard deployment: your dedicated environment on our Kubernetes infrastructure across multiple availability zones. Self-hosted middleware option: HouseOfApps middleware in your AWS, GCP, or Azure account.
Yes. The middleware can be deployed to your cloud account. The Isometrik AI core stays on our infrastructure regardless.
SOC2, HIPAA, and GDPR-ready architecture. Formal SOC2 certification is in progress. HIPAA deployment is available for healthcare-adjacent businesses.
TLS 1.3 in transit, AES-256 at rest. BYOK encryption available.
ONBOARDING AND SUPPORT
Founding customer onboarding: typically 4–6 weeks to production, with active tuning for 90 days. Standard onboarding for customers 21+: scoped per project, typically 3–8 weeks.
No. Onboarding includes team training, the platform is designed for non-technical revenue teams from day one, and configuration and customization are done by our team.
Every customer gets a dedicated engineering point of contact. Not a support portal. Not a chatbot. A real named person who learns your business.
THE COMPANY
HouseOfApps is built by Isometrik AI — the AI platform arm of Appscrip, a 17-year-old digital product engineering company shipping enterprise software since 2009. Same engineering team, applied to AI.
Yes. Real team. Real customers. Real revenue. Engineering-funded through Appscrip's ongoing operations, well-capitalized for sustainable growth.
Global team with offices in India and the United States.
THE BOTTOM LINE
The question isn't which CRM wins the bakeoff.
It's whether you keep paying twelve vendors to solve one problem, or whether it's time to move into the house.
Book a scoping call. 60 minutes. We map your current stack, define what moves to HouseOfApps first, and show you what a transition actually looks like.
