Question 1

What is HouseOfApps?

Accepted Answer

HouseOfApps is an AI-native platform that consolidates the software your B2B business runs on. It ships today with CRM, AI Pulse, AI SDR, AI Caller, AI Receptionist, Universal Inbox, workflow builder, marketing dashboard with AI-search visibility, Agent Studio, and email builder. Support and operations workspaces are on the near-term roadmap.

Question 2

Who is HouseOfApps built for?

Accepted Answer

B2B businesses in the 20 to 500 employee range that are drowning in SaaS sprawl — running 15+ tools that don't talk to each other, paying per-seat for each, and losing time managing vendors. Common verticals: distribution and wholesale, real estate and construction, staffing and hiring, professional services, B2B commerce.

Question 3

How does AI Pulse work?

Accepted Answer

AI Pulse synthesizes information across every source on the platform — CRM records, call transcripts, emails, meeting notes, workflow events — and returns answers to natural-language questions with citations back to source records. Organization-level prompt templates configured during onboarding shape how it briefs your team on Contacts, Companies, and Leads.

Question 4

What email providers does the Universal Inbox integrate with?

Accepted Answer

Google Workspace (Gmail), Microsoft Outlook (Outlook.com, Microsoft 365, Exchange), Zoho Mail, and AgentMail for AI-generated outbound. Custom IMAP/SMTP for any other provider.

Question 5

How does the AI-Search Visibility feature work?

Accepted Answer

The marketing dashboard tracks your brand mentions across ChatGPT, Claude, Perplexity, Google AI Mode, and Google AI Overviews. Daily monitoring on priority queries, competitor share-of-voice benchmarking, and Page Doctor recommendations for pages that aren't being cited.

Question 6

What node types does the Workflow Builder support?

Accepted Answer

Trigger, Agent, Router/Conditional, Tool, API, Wait, Loop, and Human-in-the-Loop. Workflows are durable — they survive server restarts, network failures, and API timeouts. Every step is logged and recoverable.

Question 7

Is HouseOfApps a replacement for HubSpot or Salesforce?

Accepted Answer

For most mid-market B2B businesses, yes. HouseOfApps ships the CRM, marketing automation, SDR platform, calling tools, and workflow engine that HubSpot and Salesforce split across multiple products. Larger enterprises with heavy Salesforce dependencies may prefer HouseOfApps as an AI-native front layer with Salesforce as the system of record.

Question 8

How much does HouseOfApps cost?

Accepted Answer

$199/month flat for the platform subscription. $0.10/minute for voice AI usage. LLM usage is BYOK — you bring your own Anthropic and OpenAI accounts.

Question 9

Is $199 per seat or per company?

Accepted Answer

Per company. Unlimited seats.

Question 10

Are there hidden fees?

Accepted Answer

No. Voice usage and LLM usage are transparent pass-throughs. No upsells, no premium tiers, no procurement games.

Question 11

What if I'm a founding customer — does my pricing lock?

Accepted Answer

Founding customer pricing is locked at $199/month for the life of your subscription, as long as you remain active. We reserve the right to adjust pricing for new customers as the product matures, but existing customers keep their rate.

Question 12

How much should we budget for voice usage?

Accepted Answer

Depends on call volume. Rough guidance: a team making 500 calls per month at 4 minutes average is about $200/month. Scales linearly with usage.

Question 13

How much should we budget for LLM usage?

Accepted Answer

Rough guidance for a 20–50 person team: $100–$500/month across Anthropic and OpenAI, billed directly to your accounts under BYOK. Larger teams scale up proportionally.

Question 14

Where does our data live?

Accepted Answer

Standard deployment: your dedicated environment on our Kubernetes infrastructure across multiple availability zones. Self-hosted middleware option: HouseOfApps middleware in your AWS, GCP, or Azure account.

Question 15

Can we host HouseOfApps in our own cloud?

Accepted Answer

Yes. The middleware can be deployed to your cloud account. The Isometrik AI core stays on our infrastructure regardless.

Question 16

What compliance certifications do you have?

Accepted Answer

SOC2, HIPAA, and GDPR-ready architecture. Formal SOC2 certification is in progress. HIPAA deployment is available for healthcare-adjacent businesses.

Question 17

How is data encrypted?

Accepted Answer

TLS 1.3 in transit, AES-256 at rest. BYOK encryption available.

Question 18

How long does onboarding take?

Accepted Answer

Founding customer onboarding: typically 4–6 weeks to production, with active tuning for 90 days. Standard onboarding for customers 21+: scoped per project, typically 3–8 weeks.

Question 19

Do we need engineers to use HouseOfApps?

Accepted Answer

No. Onboarding includes team training, the platform is designed for non-technical revenue teams from day one, and configuration and customization are done by our team.

Question 20

What kind of support do we get?

Accepted Answer

Every customer gets a dedicated engineering point of contact. Not a support portal. Not a chatbot. A real named person who learns your business.

Question 21

Who built HouseOfApps?

Accepted Answer

HouseOfApps is built by Isometrik AI — the AI platform arm of Appscrip, a 17-year-old digital product engineering company shipping enterprise software since 2009. Same engineering team, applied to AI.

Question 22

Is HouseOfApps a real business?

Accepted Answer

Yes. Real team. Real customers. Real revenue. Engineering-funded through Appscrip's ongoing operations, well-capitalized for sustainable growth.

Question 23

Where are you based?

Accepted Answer

Global team with offices in India and the United States.